Back to SearchThe Town of Wasaga Beach has launched new municipal branding.
Please read our related Q&A to learn more.
| Why is the town launching a new brand? |
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A new brand will redefine the town’s image and highlight our unique identity. Council directed staff to proceed with creating a new brand in 2021. Read the related staff report to learn more. |
| What is the value of a new brand? |
| The brand will help build community pride. By solidifying a common vision, identity, and image, the town can better communicate and market itself. This is extremely important in a world where there are so many messages competing for our attention. |
| What is the budget for this exercise? |
| The total budget for the brand creation project is $64,000. The town's contribution is a maximum of $14,000. A $50,000 County of Simcoe Economic Development Grant covers the balance. Read the related staff report to learn more. |
| Who created the brand and what did it cost? |
| Through a competitive RFP process, as per the town's purchasing policy, the town retained Scott Thornley+Company Inc. at a cost of $59,980. Council approved the contract with the company in October 2021. Read the related staff report. |
| What type of consultation took place? |
| Consultants met with town staff to develop an understanding of the municipality's brand needs. Public consultation was also part of the process. Through the town's community engagement website, www.letstalkwasagabeach.ca, the town conducted a survey to understand what Wasaga Beach means to individuals. The findings suggested a Wasaga Beach brand rooted in natural beauty, outdoors, family, and community, as well as aspirational elements, such as friendliness, attractive amenities, events, and activities. |
| What does the new brand represent? |
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The icon is a free-flowing representation of our unique geography, as well as our open and friendly (welcoming) community. Water and green spaces enclose the shoreline, and together, the shape creates the town's initials, W and B. The colours are fresh and organic, and further reinforce our true nature. Blue is calming and relaxing, and represents open spaces and freedom. The yellow makes one think of sunshine and happiness; it is cheerful and bright. Green is universally associated with nature and brings to mind health, renewal and growth. See our Visual Identity Guidelines to learn more about the brand. |
SubscribeContact Information
George Vadeboncoeur
Chief Administrative Officer
Town of Wasaga Beach
30 Lewis Street, Wasaga Beach
Ontario, Canada L9Z 1A1
T. 705-429-3844 x2222
F. 705-429-6732
E-Mail this contact
Michael Gennings
Communications Officer
Town of Wasaga Beach
30 Lewis Street, Wasaga Beach
Ontario, Canada L9Z 1A1
T. 705-429-3844 x2237
F. 705-429-6732
E-Mail this contact
