Back to SearchWasaga Beach Launches Branded, Beach-Themed Transit Fleet in Celebration of Town’s 50th Anniversary
Featuring BluWave surfboards and SUPS on top, Town's transit buses embrace nostalgia and beach life and are part of the rollout of the Town’s new tourism brand and 50th anniversary celebrations
“The Town of Wasaga Beach is turning 50 this year, and as part of our celebrations, we’re proud to work with local businesses to launch this fun, new brand activation. Our residents and visitors enjoy seeing them around town – they evoke a sense of delight and pride in our beautiful beachfront community,” said Mayor Brian Smith. “This summer, as we continue to celebrate Wasaga Beach’s 50th anniversary, we look forward to welcoming everyone to Wasaga Beach for once-in-a-lifetime live music experiences and to enjoy all that our town has to offer – including good food, spectacular sunsets, and our magnificent beach.”
Wasaga Beach – Wasaga Beach has launched a fun, newly-branded, beach-themed transit fleet in celebration of the Town’s 50th anniversary.
Featuring BluWave surfboards and SUPS on top, the buses have been designed to embrace nostalgia and beach life, and are part of the rollout of the Town’s new tourism brand and 50th-anniversary celebrations.
The new designs were inspired by the original tagline for Wasaga Beach Transit: Ride the Wave.
The Town is seeking additional sponsors to continue to roll out the fun campaign across more municipal fleet vehicles over the summer and fall/winter, as the activation evolves with the seasons.
Visit 50YearsofSunshine.ca for the full 2024 summer live music lineup in Wasaga Beach including more information about Summer Sets, Music in the Park, Movies Under the Stars, Memories of Summer, and to subscribe for updates.
Quotes
Aaron Pilon, Owner, Bluwave Board Co.:
“We’re very happy to be involved in this project – it aligns with our culture as a local SUP company and watersports brand. We love it because it projects a great image of the Town of Wasaga Beach and highlights our love for this community and beach life – it also lets us show off some of our products that we encourage people to try out and use on the longest freshwater beach in the world.”
Quick facts
- Wasaga Beach is home to the longest freshwater beach in the world. In 2023, the Town welcomed almost 2 million visitors to our iconic Ontario beachfront community.
- In August 2023, over 12,000 attendees gathered at the Town's iconic Beach Area 1 for the annual Memories of Summer music festival, which featured electrifying live performances by The Carpet Frogs and Canadian music icons, April Wine, followed by a large fireworks display.
- In February 2024, Wasaga Beach delivered its first winter music festival, Breaking the Ice, featuring performances by Canadian rock legends Burton Cummings and Blue Rodeo. Over 6000 people attended and almost half of festival attendees visited from out of town.
- To round off the 2024 live music summer season, Tom Cochrane will take the main stage for the Town’s annual Memories of Summer concert, happening September 1 at Beach Area 1.
Related links
Explore some of Wasaga Beach’s 2024 summer live music festival season food truck vendors online, including: A Taste of Italy, The Flying Fork, Mexican Bowl, Osmow’s Shawarma, Hola Ice Cream.
Background
The Town of Wasaga Beach’s summer live music festival lineup is unlike any other live music festival lineup in Ontario, Canada – it takes place under the stars on the sandy shores of the longest freshwater beach in the world. For summer 2024, Wasaga Beach will continue to offer beachfront performances by legendary artists, iconic bands, and up-and-coming performers – and deliver family-friendly fun, featuring beer tents by Side Launch Brewing Company and food trucks offering a variety of delicious eats from Italian and Mexican to poutine and ice cream. General admission is free.
Media contact:
Sandra Watts
Director of Strategic Communications & Intergovernmental Affairs
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